STP 118 | How to Free Yourself From Low Pay Work with Murray Cowell
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[00:00:05] Murray Cowell: If you can't differentiate yourself from other people who are delivering the same service that you are, from the client's perspective, the only differentiator becomes price. So quite often then, then it becomes a race to the bottom is who can do it for the cheapest. Uh, so, uh, a lot of people, you know, so a, a problem that a lot of people have is feeling that you have to charge less than you know that you're worth.
[00:00:24] Murray Cowell: And then that means that you have to work harder than. That, that you really should in order to make a living.
[00:00:31] Speaker 3: Hi friend. Welcome to the scaling therapy practice. I'm James Marland, your course creation coach.
[00:00:38] Speaker 3: I'm here to help
[00:00:39] Speaker: therapists who want to scale their reach with effective online courses.
[00:00:44] Speaker 3: I'll share with you all the tools, tips,
[00:00:46] Speaker 3: and technology I've learned along the way that will help you put your mission in motion
[00:00:53] James Marland: The world is waiting for somebody like you to take action. Let me help you take your [00:01:00] first steps.
[00:01:00] James Marland: I. Hello, friend, and welcome back to the show. Or if this is your first time, I'm glad you found us. This is your host, James Marland of the Scaling Therapy Practice. This is the show we where we help mission-driven therapists, therapist coaches, and entrepreneurs put their mission in motion by launching online courses. Today I am with my special guest, Murray Cowell. , he's from Accelerando, LTD. I met him at a networking event, and then he offered this masterclass and I went to the masterclass and I was really blown away by the simplicity and just the, just how it all worked together. Uh, with his process and he agreed to be on the show. So we have Murray Cowell with us here today. Welcome, Murray.
[00:01:49] Murray Cowell: Hi there James. Thanks very much for having me on the show. Pleasure to be here.
[00:01:53] James Marland: Yeah, I appreciate it. And I've, I've really. Really appreciated, uh, the, [00:02:00] the, the wisdom that you share and the training that you've offered. But, uh, often we, we we're gonna talk about the process of going through a transformation and a change from maybe corporate to entrepreneur. And you have
[00:02:14] Murray Cowell: Hmm.
[00:02:15] James Marland: interesting story. think the, the audience can, can glean some insights, uh, when they're making the jump from, you know, working for a paycheck or working for, uh, somebody else to working for themselves and being an entrepreneur. So, we're gonna talk about that story today. So you started out in corporate, right? Like, get us, get us up to
[00:02:38] Murray Cowell: I did.
[00:02:38] James Marland: did you start out, you, you know, to the, to becoming a, a trainer or a, an entrepreneur that trains other people? To grow their business.
[00:02:48] Murray Cowell: Well, I, I started out in retail management and I got pretty good results as retail manager. You know, I got the sales and I got the stock, uh, losses down and I had good stock rotation, [00:03:00] figures and all that kind of thing. But I noticed that I had quite high turnover of stuff and, uh, I, I reached a conclusion that I really didn't know how to recruit people, train people.
[00:03:11] Murray Cowell: And motivate people. And in my naivety, 'cause I was in my early, early twenties at the time, I thought that the place that you go to learn about all of that is hr. Um, and I, I've subsequently come to understand differently, uh, but at the time I thought I need to go and work in HR for a bit so I can learn how to do these things.
[00:03:28] Murray Cowell: Um, and then I'll come back into operational management. And I just, I was lucky because, uh, one of the pub companies in the uk, a company called WHI Breaded. They run about a thousand pubs across the uk and they were looking for, in their southern region, they were looking for, uh, somebody who had experience in retail management to run their training department.
[00:03:49] Murray Cowell: Uh, and so I, I had that kind of lucky. I I, there's me in retail looking for a job in. HR and learning development, and they were there looking for somebody in retail management and it was a match made [00:04:00] in heaven. So that was my first, uh, l and d job. And then I moved into, uh, various other HR roles and I stayed in HR for 11 years.
[00:04:09] Murray Cowell: I. Never did go back to operational management. Um, so that, that's how I really got involved in learning and development and then in hr. And I worked for five different corporations and ended up as senior employee relations advisor at IBM. So very corporate, you know, extremely corporate, uh, environment.
[00:04:26] Murray Cowell: And, um, it was while I was there that I was, I was on a training course and the guy who was running the training course asked me to start running training courses with him. And, uh, that then I left IBM and that was my first, so I was subcontracting to this other training company. So that's how I got involved in, um, in being a self-employed trainer.
[00:04:48] James Marland: Great. And uh, how long did you know, how long did you do that for?
[00:04:53] Murray Cowell: Well, that was, um, that was 1998 and I've been in the training industry ever since.[00:05:00]
[00:05:00] James Marland: Okay.
[00:05:00] Murray Cowell: Um, apart from, I got a little bit bored with it in the mid two thousands. So I founded a, an internet marketing agency, which then morphed into an email marketing agency in 2008. And I ran that for 10 years alongside the training work that I was doing.
[00:05:18] Murray Cowell: So I was doing both. So I had this email marketing agency and I was also doing, uh, some freelance training work as well.
[00:05:25] James Marland: So was it like an opportunity or do you think you're an entrepreneur at heart or was. That just too good to pass up? Like why you, it seems like you were spread into several different
[00:05:38] Murray Cowell: Yeah,
[00:05:39] James Marland: What, what?
[00:05:39] Murray Cowell: two quite di d different businesses, uh, altogether, really. Uh, and I think really my, my, uh, intention at the time was to stop training and to run this email marketing business. Um, but they, I kept getting requests to do the training work, and I had the. The time available and I didn't mind doing it. So, um, that's how [00:06:00] I ended up doing the, doing the two things at, at once.
[00:06:02] Murray Cowell: Um, but it's, it's not something that I would recommend because it really does split your attention into different ways. Um, and, uh, and one of the things, you know, on, on the topic that we're here to, to talk about, which is making that change from. Being in a, in a corporate job or an employed job, uh, into self-employment.
[00:06:22] Murray Cowell: That that, one of the things that it took me quite a long time to realize is how important it's to focus on just doing one thing and doing that one thing really well.
[00:06:32] James Marland: I think that's difficult. why, why was it difficult for you to f. how did you come to that realization, and maybe why do you think it's difficult for people, you know, entrepreneurs or creative types to just focus on one thing,
[00:06:46] Murray Cowell: Well, um, the reason, the reason why I think it's difficult is because part of the entrepreneurial mindset is the ability to spawn good ideas and then act on them. And so [00:07:00] we have a stronger tendency than most to have the kind of shiny object syndrome where. You know, we're always coming up with great ideas and wanting to pursue these good ideas.
[00:07:11] Murray Cowell: And so, uh, and and I, I struggle with even say, you know, it's, it is like a constant battle against wanting to do something new. And, um, the, sometimes if a little bit of boredom creeps in, because there is an element of being an entrepreneur, that means that you're just doing the same grind over and over and over again, particularly when you're trying to get something started.
[00:07:31] Murray Cowell: There's is quite re a lot of repetition.
[00:07:33] James Marland: I've heard, I've heard great businesses are boring because they're not, they're not falling apart or flaming out. They're just, the machine is working and running. You just make sure you're, you know, greasing the wheels and doing the same thing
[00:07:50] Murray Cowell: Yeah. Yeah.
[00:07:51] James Marland: and that, that is really difficult. Like today, today, uh, I have in my schedule watch this, this, uh, this [00:08:00] new I'm trying to learn. it's a masterclass on joint venture partners
[00:08:05] Murray Cowell: Oh yeah.
[00:08:05] James Marland: it in my schedule. It's not part of my goals, man. It's not part of what I need to do for the next three months. I just wanna learn it. I'm just like, oh, I, this is like an opportunity to like, get some, some training on working with other people.
[00:08:19] James Marland: And I know, I know six months from now I'm, I'm gonna be doing this and I gotta, I gotta get it in. And I, it's like that shiny object syndrome working on
[00:08:28] Murray Cowell: Yeah.
[00:08:28] James Marland: is a, uh, it's, it's bad.
[00:08:31] Murray Cowell: Yeah, yeah. And, and, and the, actually, I think it's. It's okay to do a little bit of that sort of thing, but to do it with real conscious awareness, to know that you are deliberately choosing to do something that isn't part of your, uh, immediate priorities is one of your immediate priorities. It, I think it becomes a problem when you are not aware that that's what's happening.
[00:08:52] Murray Cowell: And, um, and, and also partly part of the reason for this, I see this a lot actually with the people that I, uh, that I work [00:09:00] with because I work, I help, um, trainers. Corporate trainers to escape feast and famine cycles by finding more clients and raising their rates and reducing their hours of work. And sometimes all three of those things at the same time.
[00:09:12] Murray Cowell: And I see it a lot, is that quite often people are subcontracting in, in the UK we call it associate work, so they're working as associates in somebody else's business, and that's often quite appealing because the work comes relatively easily. You don't have to get involved in the sales and the marketing of the business.
[00:09:29] Murray Cowell: You just turn up, do the dog and pony show, go home at the end of the day and, and get paid. But what you get paid is probably, uh, a third to a half of what you could make if you were servicing your own direct clients. So a lot of them are, are doing that because. They think that the work is easier, easier to come by, um, but they'd really rather be doing something else.
[00:09:49] Murray Cowell: And so, uh, quite often they can, they carry on doing the associate work when they're trying to build their own training business. But then the, because the associate work isn't paid as well, they have to do a [00:10:00] lot of it.
[00:10:00] James Marland: A lot more.
[00:10:01] Murray Cowell: Yeah, a lot more of it. And then that means that they've got a reduced amount of time spend on building their own business.
[00:10:07] James Marland: Is it true and the corporate is probably not paying any less, whether you're working for an associate or whether you're working for yourself. They, they just got their budget and they're gonna, they're gonna pay for the training. Right. Is that
[00:10:20] Murray Cowell: Well, up to, up to a point. I think if there, um, that there is, if you are, if you are running a training business and you've got a team of people around you, then that gives a sense of reassurance to corporates because you're not dependent on one person. If that person falls ill or something like that, you can drive somebody else in.
[00:10:37] Murray Cowell: Um, and there there's also the reassurance of knowing that there is maybe an admin team. Um, so you've got a single point of contact, whereas if you're working with a, a single freelancer. That person might be in the training room when you wanna get hold of 'em, for example. So there are, there are some differences between solo employing solo solo freelancers, or hiring solo freelancers and hiring a training business.
[00:10:59] James Marland: [00:11:00] So, uh, yeah. Did you have something you wanted to wrap, say on that?
[00:11:04] Murray Cowell: Well, yeah, so, so it comes with a bit of, a bit of a premium. Um, but, but for sure what a solo freelancer can charge is likely to be two to three times what they, what they'd be getting paid in as, as an associate for the same work.
[00:11:17] James Marland: yeah,
[00:11:18] Murray Cowell: Yeah.
[00:11:19] James Marland: yeah. So, so, so that sort of like breaks the cycle of having to get so many gigs or so many associate jobs or contracts because if you're earning two to three times more, you, I. You have to have two to three times less to earn the same, less clients, to earn the same amount of money.
[00:11:38] Murray Cowell: Yeah, exactly. And then that frees up the time to market the business properly.
[00:11:41] James Marland: so we're gonna, we're, we'll talk about that in a little bit, but you had a middle, a middle to your story before you got to here with,
[00:11:49] Murray Cowell: Yeah.
[00:11:49] James Marland: bumps and bruises along the way. And I think that is kind of common for many of, uh, entrepreneurs like us, where there's this messy middle, And you [00:12:00] said, um, I really wanted to, to zone in on that a little bit 'cause I think that's very common. And, and, and if we we're not ready for it can be very discouraging. But can you talk about like, some of those, those struggles that you went through?
[00:12:13] Murray Cowell: Yeah, sure. So, um, I, well, I set up, set up the, uh, marketing business in 2008. Um, three, I think it was three months to the day before Lehman Brothers, uh, declared. Bankruptcy.
[00:12:26] James Marland: no.
[00:12:26] Murray Cowell: So, so, so it wasn't a great time to be starting a business, and it didn't take off in the way that I had expected it to. Um, and also my main, uh, objective with email marketing was to sell, to resell email marketing software.
[00:12:42] Murray Cowell: And around about the same time, MailChimp started giving their software away to the people,
[00:12:46] James Marland: no.
[00:12:47] Murray Cowell: the people I was trying to sell it to. Uh, so that, that was quite an interesting challenge because, um. My focus was in the wrong place. 'cause actually I was focusing on selling the software. But what I started to notice is [00:13:00] that when I, when I spoke to small business owners, which is really my target market, small and medium sized businesses, when I spoke to them.
[00:13:08] Murray Cowell: Uh, nobody ever said, I know exactly what I'm doing. I just need to choose which type of software I'm gonna use. What people were actually saying to me, they, nobody ever mentioned software. They, they'd say things like, um, what, who, who do I send my emails to? What do I put in the subject line? How do I get people to open my emails?
[00:13:25] Murray Cowell: How do I get people to read? How do I get people to take action? What's the best time of day to send emails? What do I write about? How do I avoid being boring? How do I avoid repeating myself? And, and so. It, I, I started to realize that actually what people really wanted was to know how to do email marketing effectively.
[00:13:42] Murray Cowell: And my also the trainer in, I think the trainer in me slightly took over because what I ended up doing was training people how to do email marketing. So I created courses in how to do email marketing, and I gave them the software as part of the, uh, as [00:14:00] part of the package. And then they would conti if they, uh, wanted to continue using it, they would then pay the license fee for it.
[00:14:07] Murray Cowell: Um, so, so that was quite, um, uh, a, a, a challenge that I, that I kind of partially overcame. Um, but I, I really wanted to, um, create a, some better training than what I was doing. And, um, so I created like a hybrid course. So this was in about 2012. I created a hybrid course.
[00:14:28] James Marland: wow. The
[00:14:29] Murray Cowell: So it was
[00:14:30] James Marland: the
[00:14:30] Murray Cowell: Yeah, yeah,
[00:14:31] James Marland: then are probably like rocks and sticks compared to now.
[00:14:35] Murray Cowell: yeah, yeah. They absolutely were. Um, but it was just about possible. And also the other thing is that before covid people were very unfamiliar with working in a kind of virtual environment. And so there was, um, that to overcome as well actually training people how to use the tools, whereas now people are much more familiar with it and, um.
[00:14:56] Murray Cowell: So, so I did a lot of research. I spent, I, I had a [00:15:00] team of, uh, guys working with me and we went to 60 events in one year. Um, e exhibiting events, and that would be anything from like a local networking meeting right up to, um, uh, going up to London to sales, uh, expos and having a stand there for a couple of days.
[00:15:16] Murray Cowell: And I'd be one of the keynote speakers and we would talk to, between, between the, uh, the team during that year, we, we spoke to literally thousands. Of small and medium sized business owners about how they wanted their email marketing, what they wanted to learn about email marketing. And then I created a course that was based down to the finest detail on what people had told me, and I was so confident that that course was gonna be successful, that I put about 15,000 pounds behind the marketing of it.
[00:15:45] Murray Cowell: And I sold, I sold seven seats at 4,000 pounds a a seat. Uh, so, so the return on investment was, was pretty minimal, and, uh, it really didn't make sense for the, uh, the amount of time that it had, it'd take me to, to [00:16:00] create and deliver the course.
[00:16:02] James Marland: Wow, that's, I mean, the word to mind is sort of like devastating, like how
[00:16:09] Murray Cowell: Yeah, I think that's a good, I think that's a good way of describing it. And, and I was, I was, I was so confused because I'd designed it to be exactly what people have been asking for. I couldn't figure out how white white people weren't buying it. Um, what, what I discovered actually it was, it was, um, something that, that I think is, I'd made a mistake that I think is quite common, a common mistake for people to make when they're building, uh, a course, which is, I'd listened to what people wanted, but I built the course on my own.
[00:16:40] Murray Cowell: And I, I was then presenting people with the finished product and, and what I've subsequently learned through, through actually getting, getting properly trained in how to deliver high, how to create and deliver hybrid courses, um, is that the, the, the importance of piloting and co-creating. The, uh, the course because [00:17:00] when, when I started, um, to undergo training in how to create hybrid courses, I learned that the best way to do it is to put a small pilot together and to have some idea of what you're gonna be talking about in the, in the, um, in the pilot.
[00:17:14] Murray Cowell: But to kind of co-create it on the fly with the people who are on the program and to, and to let those people know that they're on a pilot so they can give you really good quality feedback that helps you to shape the course. And, and what I did when I did that, I dismantled the course and rebuilt it, uh, around a pilot.
[00:17:29] Murray Cowell: And I discovered that it wasn't the content of the course, it was the problem. It was how I was, how I had structured the delivery of it. So it wasn't that people weren't, weren't, um. It wasn't that the content didn't appeal to people, it was that they didn't like the delivery method and the way that the course was structured and, and, and that, that I found really interesting that the, the way you package and deliver the, the content is just as important as the content itself, and that all of that needs to be done in, in [00:18:00] collaboration with people who are the sorts of people who are gonna be on the course.
[00:18:05] James Marland: That's, uh, that's great insight. Um, sounds like a, a painful lesson. Um, but also it, it, it ended up into something good, right? Like, uh, did it end up into what you're doing now or is there
[00:18:23] Murray Cowell: It to, to a large extent, yes. Because what happened next was, uh, I was doing some, I was creating some e-learning materials for a client, and then completely outta the blue. He said to me, do you wanna come and work in my, uh, London office as solutions director? He ran a sales training company and, um, it was a bigger job than I'd ever had before in training, and it just seemed like too good an opportunity to miss because it was, uh, managing a faculty of 35 trainers, uh, coaching a, a team of 10 salespeople and working with a client services team to help them to deliver large [00:19:00] six figure training programs, uh, with global reach.
[00:19:03] Murray Cowell: You know, sometimes hundreds of participants on the programs. And, uh, it just seemed like such great experience that, that I, uh, you know, went and went and did that for a couple of years. And that meant that around about the same time GDPR came in, which the. Data regulations in Europe. And I was getting a lot of, uh, inquiries about that, that I didn't know how to answer.
[00:19:26] Murray Cowell: And it got to the stage where I thought, actually I cannot service these clients effectively. Uh, so I exited the business and, uh, passed them over to, uh, to other providers, uh, so that I could focus on the, on the job. And it's another example of trying to do two. It just doesn't work, trying to do two things at once.
[00:19:42] Murray Cowell: Um, so, so I did that, uh, did that job for a couple of years, and then when that, when that came to an end, because we, the, the owner of the company went, uh, back to Australia as an Australian guy and we restructured the company so that it was all, it was all done on an outsource basis rather than having a, a, a fixed team [00:20:00] in the uk.
[00:20:01] Murray Cowell: Um, the, the, I started working with him and with, uh, a few other people in partnership to help. Trainers to, uh, grow and scale and to make the transition from being a single freelancer to running a training business. And I was working with people one-to-one to do that, but I, but I, I realized that there were a lot of, uh, other trainers, smaller trainers, uh, in individual solo, solo trainers who are also short of clients.
[00:20:26] Murray Cowell: Uh, they, they're routinely undercharging. I think nearly every trainer that I meet isn't, isn't charging enough money. Um, and um, that. I wanted to be of service to those people as well. And so I created a new course, uh, which I piloted in 2023, but I drew on the, uh, work that I'd done previously because it's still a marketing.
[00:20:49] Murray Cowell: And so I took, it, took all the marketing elements, uh, from the previous course that that I'd created and, and brought them into the, the course, the program that I deliver now, uh, which is showing trainers [00:21:00] how to market themselves as. Uh, as a training business and how to attract premium clients, how to differentiate themselves from all the other trainers.
[00:21:07] Murray Cowell: Because we're in a hyper connected world, our clients are, uh, are connected to more people than ever before in human history, and they've got more information at their fingertips than they've ever had before. So they're faced with a bewildering choice of who they can hire onto, onto programs, and from their perspective.
[00:21:26] Murray Cowell: A lot of trainers look very similar, even when they're saying what's different about them, they all tend to say the same kind of things. So I, I show them how to genuinely differentiate themselves by focusing on a specific niche and becoming, uh, an expert in delivering a specific service to a specific niche.
[00:21:42] Murray Cowell: Uh, and, uh, and how to, how that enables them then to raise their rates as well.
[00:21:48] James Marland: Yeah. And, and, and you go over that framework in your, uh, masterclass, right?
[00:21:53] Murray Cowell: That's right. Yes. Yeah. So I've got the.
[00:21:55] James Marland: a little bit about that and who that masterclass is for?
[00:21:58] Murray Cowell: Yeah, so that's the Training [00:22:00] Business Revolution Masterclass. And that is for, uh, any, uh, corporate trainers. Uh, it, it can also be relevant for coaches and consultants because, and, and all kinds of facilitators. 'cause we're all facing very similar kind of challenges in terms of getting in front of the right people and, and cutting through the noise to,
[00:22:17] James Marland: and a
[00:22:17] Murray Cowell: yeah.
[00:22:18] James Marland: and like consultant type person, I really, I was like, oh, this is, is all, this is a framework that I could use definitely in my business. So, uh,
[00:22:27] Murray Cowell: Yeah.
[00:22:28] James Marland: but yeah, it, it's for anybody who is struggling with the problems that you were talking about.
[00:22:33] Murray Cowell: Yes. Yeah. And, uh, it's, it, it, what's especially the case in the training, uh, world is what we were talking about earlier, which is doing a lot of associate work, but it, but it also happens to other people that you end up doing a lot of low paid work because, um, and part of the problem is differentiation because.
[00:22:50] Murray Cowell: If you can't differentiate yourself from other people who are delivering the same service that you are, from the client's perspective, the only differentiator becomes price. So quite often then, then it [00:23:00] becomes a race to the bottom is who can do it for the cheapest. Uh, so, uh, a lot of people, you know, so a, a problem that a lot of people have is feeling that you have to charge less than you know that you're worth.
[00:23:10] Murray Cowell: And then that means that you have to work harder than. That, that you really should in order to make a living. Uh, and, and so I describe that as a hamster wheel that you get on where it feels like you are running to keep up and not really make any progress at all. And the masterclass is really about how to move from that situation to I.
[00:23:28] Murray Cowell: What I call the success cycle, which is where the opposite of that is happening. That you've got enough leads coming in, uh, you've got, um, that you're getting well paid work with the right kind of clients, so you're not having to spend so much time running, uh, finding new business. And that gives you the time to market your business properly and work on new products and.
[00:23:47] Murray Cowell: Work on your own development. And uh, then that's a virtuous cycle that just continues and continues. And, uh, so the masterclass shows you how to accomplish that because that makes perfect sense to everybody that I've ever shown it to. And, [00:24:00] and always the next question is, yeah, but how do you move from that?
[00:24:03] Murray Cowell: Situation to that situation. And so that's what the masterclass is all about. It's about showing you what are the strategies that you need to put into place and how to put those strategies in place that will move you from, um, uh, a, a, an endless cycle of low paid work to working with the the best possible clients for your business.
[00:24:22] James Marland: Yeah, that, that's beautiful. Um. And I think for, for many of the therapists here, one of their struggles is they do insurance work. So insurance pays a set amount. So now they have to do more and more to make more, more, uh, sessions to make the same amount of money. And then they have to, you know, it's
[00:24:44] Murray Cowell: Yes,
[00:24:45] James Marland: a slightly different hamster wheel, but it's the hamster
[00:24:47] Murray Cowell: but it's hamster wheel none, nonetheless.
[00:24:49] James Marland: Getting paid too less for. All the investment and experience they put into their craft, um, it's very valuable. [00:25:00] yeah, I, I recommend people take a look at that masterclass. They can find that on your, uh, webpage or where, where can people find you, find more about you, Marie.
[00:25:09] Murray Cowell: Uh, well there's the main website, which is accelerando.co.uk. And uh, I also run a free club for trainers and coaches, consultants and facilitators, and that can be find at the URL www dot client find, or one word. Club. So Client Find Club, you'll see a page there that explains what the client Find Club is all about and what the benefits are of membership, and you can sign up and join for free on that page as well.
[00:25:40] James Marland: Yeah, I'll put, I'll, I'll definitely put both of those in the, uh, the show notes.
[00:25:46] Murray Cowell: Show notes. Yeah.
[00:25:48] James Marland: And, uh, people will find that on the, on my webpage or in the, the show notes for the podcast, uh, Murray.
[00:25:54] Murray Cowell: Thank you.
[00:25:55] James Marland: before we go, I, I wanna give you a time to like wrap up, [00:26:00] but also your background is awesome. What do you use for your background?
[00:26:06] Murray Cowell: Oh, uh, I'm, I use a piece of software called Prism Studio.
[00:26:10] James Marland: Okay.
[00:26:10] Murray Cowell: Uh, it's, it's free, uh, free to use. And what I like about it is that it's, uh, it. You, you, it picks up your camera and it allows you to put the background in. Uh, and then it outputs that as a virtual camera, which you can then use in any system. So you can use it in, uh, squad cast that we're using at the moment.
[00:26:30] Murray Cowell: You can use it in Zoom teams. Um, butter, uh. Any, any, uh, system. So it, it gives you really good, good control over the backgrounds and you can put, uh, video backgrounds in if you want to, and, uh, and all sorts of things. So it's very easy just changing the background at a click of a mouse.
[00:26:50] James Marland: Yeah, that's, that's great. I was impressed when you, when you joined, I meant to mention it at the beginning as a warmup, but I forgot. [00:27:00] But, uh, yeah, that's, uh, I'll put that in the show notes too. I think your background is fantastic and then it. It keeps you from alert. You don't have to learn all the other programs and how they do the background.
[00:27:10] James Marland: You could just change your own background
[00:27:11] Murray Cowell: Yeah, that's right. Yeah. Yeah. And it saves fiddling around in the settings on a particular piece of software because you've already got it. Uh, pre, pre-configured before you join the call.
[00:27:22] James Marland: You don't, you don't show up as a cat or somebody with a hat or like some crazy background. You could do it yourself. All right. Okay, so, uh, Marie, any final message before we sign out?
[00:27:34] Murray Cowell: Um, well, I think the, uh, the, the, the key thing really is to, one of, one of the, something that I, I once heard, I can't remember where I heard it, so I, um, I can't attribute it to anybody. Uh, is that the, um, one of the things that separates the entrepreneurial mindset. From the employee mindset is the ability to delude yourself for longer than other people [00:28:00] normally can, and I think that's really significant because it isn't hard to find.
[00:28:06] Murray Cowell: Someone who, a naysayer who's willing to piss all over your bonfire, that's easy to find. It is. Anybody can tell you why your ideas aren't gonna work and to have that unwavering self-belief. That, and, and the reason I call it a delusion is because particularly in the early stages, all the evidence that around you can look like.
[00:28:24] Murray Cowell: Idea's not working out and that you're gonna fail. And, um, that's where most people give up. And the, and the, the, one of the things that really makes the difference with, uh, the entrepreneurial mindset is the ability to really believe in your vision and really believe that you can achieve it. And to keep going because.
[00:28:40] Murray Cowell: There, there's, there are quite often these kind of, um, barriers that you just have to plow through them. And the, the, the mindset is the biggest thing that makes the difference between the people who carry on doing that and the people who give up and go back to getting a job. So that's, that's, uh, that's what I'd like to leave you, leave you with.
[00:28:59] Murray Cowell: [00:29:00] Stay deluded
[00:29:01] James Marland: Stay. I
[00:29:02] Murray Cowell: in a good way.
[00:29:03] James Marland: Stayed alluded. and, and maybe, uh, find some friends along the way, like Murray and his club, or a
[00:29:10] Murray Cowell: Yeah.
[00:29:11] James Marland: who can like, give you hope while you go through. I know that's been very helpful to me. Well, I
[00:29:16] Murray Cowell: Yeah.
[00:29:16] James Marland: uh, Murray Cowell for his, uh, just. Generous wisdom and experience and, uh, you know, 25 years of doing this, uh, the, the trainings, um, his wealth of information and he's really got a well laid out system.
[00:29:33] James Marland: So, you know, take a, take a look at what he's offering and, uh, maybe join that masterclass and learn, you know, how to get off the hamster wheel. Okay, friends, it's now time to go put your mission in motion [00:30:00]
