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[00:00:05] Tad Hargrave: The better you get at marketing, the more likely it is that people who are perfect for you sign up and then they get the help they actually need. Versus when our marketing is meh, we get clients where we're not lit up and they're not lit up and, and everybody loses. But if we get better at sharing our work then the people who are suffering.
[00:00:26] In the exact way that you like that with the issue, you know, you can help people with. They find you.
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[00:00:33] Welcome back to part two of the Foundations of Ethical Marketing for Therapists. If you haven't listened to part one, it's in the episode before this one. Go back and listen to that and come back here and pick this episode up. You're gonna love how Tad frames marketing, and at the very top of his pyramid, point of view marketing is sharing.
[00:00:55] How do you get to sharing? Well, you need the layers below. How do you get to sharing [00:01:00] without feeling like you're manipulating people, Well, you need to understand the foundation. If you understand the foundation, you're not going to need to feel icky because you're going to be doing it the right way and the ethical way.
[00:01:13] Enjoy this episode
[00:01:17] James Marland: So what is point of view and how does it help me in my marketing?
[00:01:22] Tad Hargrave: Point of view is one of the major things that helps. Them filter to see if we're a fit for them. So this is a deeply respectful educational approach to marketing. So it's instead of like if I'm doing a, a presentation or a workshop, instead of doing a pitch where I'm trying to make the case that you should hire me and sign up for my thing, instead I make the case for an approach or a perspective to the issue.
[00:01:47] So in this case. Marketing. So one approach. You know, one thing is I could stand up in front and say, look, if you wanna be better in your marketing, what you gotta do is you gotta sign up for my course on the seven fundamentals of ethical marketing. And here's the seven things and what they are, [00:02:00] why they matter about, I'm not gonna really teach you about, you know, I could do that.
[00:02:03] And everybody braces, everybody recoils. Nobody wants to sit through a pitch. But if instead I say, look, whether or not you work with me, here's the seven fundamentals that I think you gotta handle. I mean, you could do it by yourself. You could hire other coaches. So I make the case for that perspective.
[00:02:22] And then at the end I say, and if that resonated with you. You're interested more. Here's what I've got. And then the pitch becomes a, a grace note. It's just a very, you know, light touch. But if you don't make the case for the concept, they're probably not gonna sign up for your course. If you don't make the case for the premise, they don't sign up for the program.
[00:02:41] If you don't make the case for the diagnosis, they're probably not gonna buy your prescription. Or worse, they do. Then you get a client that's not a fit. You get somebody who really,
[00:02:52] James Marland: client.
[00:02:53] Tad Hargrave: yeah, who does, who doesn't like your point of view, who doesn't resonate with it. So the point of view is saying like, look, if you wanna [00:03:00] handle this issue, here's what what I'd suggest.
[00:03:03] And if you work with me, that's the approach I'm gonna take. So now people know, now they're well informed. 'cause if you don't have that there, which you have is pain point. Pain point. Are you struggling with this? Does it hurt? Let me make it hurt more. And then. Let me, you know, here's a special offer to, to sign up now, which I fine enough.
[00:03:21] It's okay, so you spoke to somebody's pain and, and they saw relevance and they signed up, but the approach you're taking may not be the right thing for them. And you know, if. People put all this energy on the pitch. Like that's where people decide. That's not where people decide, people make their decision usually during the point of view.
[00:03:40] So if I do a workshop and you come with your problem and I share my take on your problem, and you just are sitting there the whole time thinking this is horse shit, then you're, you're, I don't care how good my pitch is, you're not buying, but if I stand up at the front and you have a really urgent pro, like, you know, the example I give is imagine somebody with stage four cancer and they're at a [00:04:00] workshop on how to deal with stage four cancer and the presentation's brilliant.
[00:04:03] And they have case studies and by the as they talk, it's like, this makes so much sense. Oh my God, I can see. Wow, that's incredible. That's inspiring. And it all, you have, you're left with a sense at the end of this could work. And then at the end, the doctor. Who's presenting says, so thank you for coming.
[00:04:19] Have a beautiful rest of your night. And they get off stage. I mean, do you not think they're gonna be swarmed by people saying, can I work with your clinic? And, and you know, would this help in my situation? No pitch needed. I'm not saying don't do a pitch. I'm not saying don't also talk about what you have.
[00:04:33] James Marland: the ask. Yeah.
[00:04:34] Tad Hargrave: Yeah. I mean, sure. Share. I mean, this is the tip of the pyramid. You share your work. That's great. But if you think that you can get so good at sharing it and learn all these NLP techniques and tactics and high pressure things, it's the only reason you need those things is because you don't have the rest of the fundamentals and you, you probably not conveyed a compelling point of view that makes sense.
[00:04:59] If you [00:05:00] do that, it makes the rest of it so much easier.
[00:05:04] James Marland: So if I, if I can summarize. of using pitches, you, you help them see how this could work. You change the point of view.
[00:05:14] Tad Hargrave: Yeah. And you know, 'cause a lot of people also, and I think a lot of your, your, your people will recognize this. They're not even sure this problem can be solved. That they have, there's some part of 'em that's like, I'm just stuck. I'm a unique case. This is never gonna change. So a lot of what we're doing in point of view marketing is making the case that it can be solved.
[00:05:33] Again, it's like, look, it may not be me. I may not be your guy. Maybe I remind you of your ex-boyfriend, or, or you don't like that my accent or my, my sense of style, whatever. There's a lot of reasons, or the timing or the pricing or my packages may not be a fit for you. It's fine. But I, I'm making the case that like, look, this problem is solvable.
[00:05:55] And here's how I'm, I'm not just trying to say it 'cause anybody could say, of course you can solve this. But [00:06:00] I'm saying, here's the mechanics, here's how this works. So, you know, if you're a therapist and you specialize in a particular issue, it's like, yeah, a lot of people think they're never gonna go over depression, but in my experience, I.
[00:06:11] Depression has these six constituent parts, and if we get all six of those online, the depression sort of goes away on its own and here's how, and ba blah, blah, blah, blah. And that's like, okay, and if that makes sense, here's what I have. You know that and again, they may be resonating with a point of view, but then you make the offer you, you share the particulars of your work.
[00:06:32] And for a lot of very legitimate reasons, they may say up. I didn't realize you're not from town. I thought you lived here. You're in New York and you're just visiting, not gonna work. I wanna work in person. Or ge genuinely, there's just something particular about you personally that doesn't resonate with me.
[00:06:49] They're probably not gonna buy and they shouldn't and that's great and there's no problem there.
[00:06:56] James Marland: We have three. Three left.
[00:06:58] Tad Hargrave: Yeah,
[00:06:58] James Marland: to continue to do the [00:07:00] last three.
[00:07:00] Tad Hargrave: of course. Yeah.
[00:07:01] James Marland: This has been fun for me so far. So why is business model so far up? Wouldn't many people start with business model near the bottom? We're we're talking about a pyramid where, you know, the foundation is the biggest part. Business models like near the top. Why is this so high?
[00:07:17] Tad Hargrave: Because the, so business model basically means the structure of your business. Yeah, it's the architecture of it. It's how money enters the business, sticks around in the business for a while, leaves the business. It's all that. And so one of the parts just to hone in is, is the offers that we make.
[00:07:36] That's a big part of our business model. What do we share with the marketplace? So this could be, I do one-on-one sessions. It could be I do packages of 10 sessions. It could be I do retreats or, or I have a membership, whatever. It's. So, okay, so you're gonna design an offer. Now, the goal of an offer, you know, you've really nailed it.
[00:07:55] When you create an offer that's so good that your ideal clients look at it and just like, stop [00:08:00] talking. Just shut up. Take my money I'm in. You know? And we've all had that. We've all had that with you know, you're at a restaurant. You just ate dinner and they say, would you like to see dessert? You're like, I don't know.
[00:08:09] Let me just bring the tray. And then the, you see the thing, it's like, ah, you, you're a devil. You're a devil. Of course I'm gonna get that chocolate ganache you terrible person. You know?
[00:08:18] James Marland: yep.
[00:08:18] Tad Hargrave: So we have that, or there's certain apps that we found that just like, I can't imagine my life without using this app.
[00:08:24] This has just changed everything. Or, or, or whatever it is. So that's the goal is that you create something that for your ideal clients it would, it would be a shut up and take my money thing. But how do you create an offer that's that remarkable, that's that compelling for everybody? You can't. And what is the offer gonna be?
[00:08:45] The structure of the offer gonna be based on your point of view. The offer is gonna be you saying, yeah, if you resonate with this point of view, here's how I do that. Here's how I implement that. Here's how I help you translate these ideas into something practical for yourself for some real [00:09:00] results.
[00:09:01] That's so if you don't have. You know, first of all, if you don't have ethics, I mean, you're just hurting yourself. If you don't have space, you're not gonna have time business model. You're gonna be thinking about structure. No, you're just gonna be flailing 24 7. And if you don't have your niche, who's the offer for?
[00:09:18] There's no such thing as an offer that works for everybody. And if you don't have a point of view, well then what's in this offer? What is the philosophy? It's based on what is it? An expression of nothing. So then you, you get an offer that is. Generic. And when you get a generic offer, nobody buys it or very few people and.
[00:09:39] People don't buy it. And so then you think, well, I gotta get people to buy. So then you gotta start using the hype. Now you gotta use the fake urgency. You gotta use the all the pressure tactics to get people to buy it because they're not inherently buying. You have to import hype, kind of steroidal into your, into your situation because nobody buying rather than if, if you do it the other way and you say, [00:10:00] okay, no, I'm gonna make some space and I'm gonna think through my niche.
[00:10:03] This is who I wanna help. This is the very pressing problem they have that I know I can help them with. Great. And here's my point of view about it so I can make that case. And then you build the offer based on that. Then people are just like, here's the money and there's no funny business. You just say, yeah, this is my perspective on it, and here's the offer.
[00:10:22] Here's the price, and they're.
[00:10:26] James Marland: So every you, the business model's so high up because making a business model without the other fundamentals is it's aimless, it's directionless it, it will lead you to saying yes to things you shouldn't say yes to.
[00:10:40] Tad Hargrave: And people
[00:10:40] James Marland: all, all
[00:10:41] Tad Hargrave: yeah, people saying yes to you. Who shouldn't be saying yes to you too.
[00:10:44] James Marland: saying be saying yes to you too. Great. That makes a lot of sense. We're up to the last two hubs, so y you'll probably do a better job of summarizing hubs. We're not telling people all what hubs are but tell us a little bit what hubs are and [00:11:00] then the second, the follow-up question is, how do I get people to want to work with me when compared to them? I have relatively little to offer.
[00:11:09] Tad Hargrave: Okay, so when I say hub, I mean it's like the hub of a wheel where all the spokes connect. So hub is a person, a place, an event where your ideal clients congregate. You know, there it is, where basically it answers the question, where do I find my people? But now you can see why the niche is so important.
[00:11:25] 'cause where do you find your people? Who are your people? Everybody? Okay, here's the hub. Everywhere. Congratulations. I hope you got a big budget. So, so instead we think, okay, I've got a particular group of people, and then we ask ourselves, where do I find them? So I was just in Guelph, Ontario, and there's a fellow who runs a Nature Connection school called the Guelph Outdoor School.
[00:11:43] And so I, I asked the people, this is the question I would ask for hubs, as you say, so. If somebody was the kind of parent who would send their kid to an outdoor school, what else are they probably into? Like you wouldn't be surprised to hear they're into what, and people were saying, oh, foraging [00:12:00] farming, gardening nature connection work shamanism, maybe farmers' markets, local food.
[00:12:07] Mushrooms foraging traditional skills, homesteading. You see what I'm saying? Like all those things you just, they kind of fit in the circle. No big surprise. And all of those then suggest hubs of where Chris could find people for the outdoor school. So it's instead of trying to approach people cold like a stranger, which you said at the beginning, you know, like you're, you're approaching somebody you don't know or being approached by somebody you don't know and they're trying to get you to buy it, that's just an uncomfortable situation.
[00:12:33] That's goes against all of our human wiring of being a little bit shy and suspicious around strangers. So instead of that, we say, I. We try to find somebody maybe who's already connected to our people, or we find an event where all our people go to and we go there, or we connect with that person. And if that person says.
[00:12:54] You can trust this person and you get endorsed in that way. I mean, that's worth everything. The first [00:13:00] time I did a, a workshop in Ottawa, I got 120 people signed up in three hours of time. And why? Because I just happened to find the right hub. This woman, Heather Garrett, runs Planet Botanic, which is a kind of holistic shop in town.
[00:13:13] And she endorsed it and on the basis of that, it filled up. So it's like, what do you wanna do? Do you wanna try to individually cold reach out to enough people to get 120 people? Which probably means you reach out to 1200 people. Or do you want to have just one person who's local, who likes your work and is loved by their community, endorse you, is so much faster, it's so much more efficient.
[00:13:36] So then how do you get them right? You're a nobody and there're a somebody, how do you get them to.
[00:13:41] James Marland: do you get 'em to wanna work with you?
[00:13:43] Tad Hargrave: Well, there's a few things. I mean, one, it's, it's you could offer them money. There's that like, Hey, everybody who comes to me, you know, it's that's, you know, in therapy, probably not the thing you're gonna do.
[00:13:53] But that's one. But the other thing is to remember you know, we've all had our [00:14:00] hipster day in our life, you know, where you, you were discovering the new bands and that band was a nobody. But you knew they were gonna be somebody. So there's this, the, the, you know give the hub some credit that they might look at you and say, you got the goods, and, and that's gonna make them look good.
[00:14:18] 'cause now they're the hipster. They're the one, you know, being like, Hey, I found the, the next cool band. That is a win for them. That makes them look good. But also, I mean, just more specifically, let's say, right, I so I do marketing work, or let's say you're a therapist. Or you're a trying, let's say you're a therapist and you focus on women who go through depression.
[00:14:41] Yeah. And that's really your thing. 'cause that was your experience. And you reach out to a woman who runs like the biggest women's network and women's circle everything in town, and you sit down with her. Well now she's, she's the hub, she's the 800 pound gorilla in town. She just got all the connections.
[00:14:59] Everybody [00:15:00] knows her. And if she were to endorse you, it'd be a big deal. But you think Yeah, but I'm nobody. But if you, you, you reach out to her and you say, look. I'm a nobody. You don't know me. I just, I'm, you know, I'm just starting, or I've just been building this small practice, but I've got this real gift I think in helping women around depression.
[00:15:17] And this has been my own journey. And, you know, could I take you out for lunch? Could, could we go for coffee? And I, I don't know if any of your people struggle with this, but if so, you know, I don't know, maybe I could be useful or offer a presentation. If they look at it and they're like, but, and you see why now, this is why the nation point of view becomes even more important for the hubs because you've got to, in a very brief period of time, help them see, ah, this is relevant and you're credible.
[00:15:45] And a hub will make that decision often very quickly. And part of how they see that you're credible is, oh, you have a focus. You're not trying to be everything to everybody. You specialize in this. Yeah, I do have some people, well, what's your take? And they're gonna wanna know the five minute version, like what's your take on [00:16:00] depression?
[00:16:00] And if you can answer that question in a compelling way, sometimes they'll just say, you know what? We'd love to host you. A lot of our people struggle with this, or maybe you can write an article for a newsletter, maybe we, we've got an event coming, maybe you can just come and meet some of them, or, or whatever it is.
[00:16:14] I've had plenty of people where I don't make any money but I just, sometimes they just, I like them. It's like, I like what you're doing. I know it'd be helpful for my people, but it's good to keep in mind, there's these three wins. If you're gonna partner with a hub, gotta be a win for you. I mean, you gotta get something out of this.
[00:16:29] Two, it's gotta be a win for the hub. They gotta get something out of this. And three, it's gotta be a win for the hub's people now making it a win for the hub. The other thing is make it really easy. If you go to a hub, it's like, do you wanna host a talk? Of mine and they're like, yeah, I really like you.
[00:16:43] And then you're like, great. I mean, I don't, what do you want me to talk about? And, and why don't you write up the poster and you can just send some emails? No, no, no, no, no. You get a page that you give them, like, here's the title of the talk and here's the here's all the material and the images you can use to make this really easy for [00:17:00] you to spread the word make it as easy as possible.
[00:17:03] And, but it's good to be thinking about how do I make this a win for the hub? How do I make this a win for their people? Yeah.
[00:17:10] James Marland: Yeah. Wonderful. And, and, hubs have kind of changed how I try to do my, my marketing. Like I'm, I, instead of cold calling, I try to reach out to the people who serve my, my people and add value to them.
[00:17:25] Tad Hargrave: Huge. Huge. Yeah.
[00:17:27] James Marland: it, it's huge. Benjamin Hardy s of scaling, he said there, there's often the, the, the, the, the bridge, whatever between you and massive progress is often a person or an organization that has the contacts you need.
[00:17:42] Tad Hargrave: Boy, that's so true.
[00:17:43] James Marland: saying this, you were saying this before, he wrote that book, the Signs of Scaling last year, so, you know. All right, last, last thing. You've been very generous with your time.
[00:17:53] I see there's a new element on the period. That I have it or the, the, a new element on the pyramid that I [00:18:00] haven't seen before. It's a share. So can you tell me what, what share is and why you added it at the top?
[00:18:07] Tad Hargrave: Well, I like the word sharing because you know the word selling. Is, is triggering for people. But if you look etymologically, the word sharing or selling just basically means to share something with somebody else, usually in response to a request. And that's all we're doing with our work is we're just sharing it.
[00:18:27] We're not, it's, we're not imposing, we're not trying to dominate people. We're just trying to, it's like a. It's not that impressive really. It's just saying, Hey, I got these glasses that I sell and you know, I noticed you needing some glasses. And you just kind of put it down on the table in between them and say, yeah, so this is what I got.
[00:18:43] This is, you know, how we make 'em and I'll just be over there. Let me know if you have any questions. There's no pressure in it. But what happens is, I think most people just try to start with sharing, and sharing is all the tactics of how, how do you, I mean, there's lots of ways to share. You could do a, a.
[00:18:59] [00:19:00] Presentation. You could write an article, you could put a poster, you could go to networking events, you could do ads. There's all, there's, you know, let's just say for most therapists, there're gonna be like 25 to 30 core tactics that you could use. And so you just gotta pick one. Now the thing is, the most important thing is just pick the one you can do sustainably over time.
[00:19:20] Like if, if you're really extroverted, then networking actually might be a great way to fill your practice. Going to events and meeting people could be fantastic. And if you're an introvert, no. If you love writing, maybe having a substack could be a great way. But if you hate writing, if that's real hard for you, maybe don't.
[00:19:36] So that's the first thing. You gotta pick a tactic, a way to share your work that actually works for you. And the good news is there's lots out there you'll, you can find one or two that are really light you up. That you really enjoy. It doesn't have to be a struggle. It can be really fun to market if you pick the right approach.
[00:19:55] And then it's, it's, again, it goes, it's kind of loops back to ethics because [00:20:00] I'm not sharing it to try to get you to buy at all. What I'm trying to do throughout the whole pyramids. I'm saying, look this is. Who I am, who I'm not, what I do, what I don't do, how I do it, how I don't do it. Here's who it's for, who it's, here's who it's not for.
[00:20:17] I'm trying to be very clear. Here's my perspective on this. Here's the offer I have now. Even better. You get a hubing, here's the offer this person has and, and then they decide if it's a fit for them or not. And it, and it is great. It's, yes is good and no is good. Both are fine. So, yeah, sharing is the tactic, but people will start with that and they neglect the rest of them, right?
[00:20:40] So they think, oh, I'm just gonna figure out a tactic. Ah, Facebook ads are the thing, and I see this chronically. People will come to me and they'll say, I've wasted 10 or $20,000 with other marketing programs that we're very focused on a particular tactic, but the tactic is completely disabled. By the lack of the rest of the [00:21:00] pyramid.
[00:21:00] 'cause you're gonna do Facebook ads. Great. Who for, you're gonna go to networking events. Who are you trying to find at those networking events? What kind of people or communities are you trying to reach? I'm gonna do posters. Where do you imagine, you know, the everywhere is equal. There might be trying to reach immigrant community.
[00:21:15] Well, you gotta go to Chinatown. There's Little Italy. I don't know. There's, there's the Ethiopian area over there. That's where you'd be putting the posters or the, the Mennonite immigrant Center or whatever. But if you don't know where you just, you're, the tactics collapse in on themselves and you're going to waste money.
[00:21:33] This is the plea I make to people. I mean, really it's a whether or not you ever come across marketing for hippies. Again, if you don't have those fundamentals in place and you see an ad, 'cause as soon as Facebook realized, you know, you were. An entrepreneur of some kind. You're a therapist. Oh, you start getting ads of all the things you need to do to get clients, and you're an idiot if you don't have an app, and if you're not written a book.
[00:21:55] And what's wrong with you for not having your own membership and all this, all the, it's [00:22:00] not that I'm, I'm not trying to belittle the tactics. I'm trying to uplift them in a way and say they all work. They're not all gonna be the one for you, but none of them will work. And then you'll blame that coach.
[00:22:12] It's only marginally that coach's fault. You know, I wish they filtered better to say, do you have these fundamentals in place? So for that, I'd hold them accountable. But it's not that the, the way of sharing doesn't work, it's that it can't work with those fundamentals. Not, not in place.
[00:22:31] James Marland: I'm, hearing the, the sharing is a personal invitation with a promise. Personalized, like personalized to the business. Like, this is what
[00:22:43] Tad Hargrave: Yeah, yeah,
[00:22:45] James Marland: is my invitation to you to, to get it, and if you join with me, this is what you're gonna get.
[00:22:52] Tad Hargrave: yeah, exactly. Yeah. And right and invitation as in a yes or a no is fine. Either, either way is fine. [00:23:00] It's, it's not an imposition. It's not, we're trying to bully them, dominate them, coerce them, persuade them like where persuasion belongs as in point of view. Persuasion is a noble art of humanity is you, you're making the case for a way of seeing things where persuasion does not belong, or you gotta be so careful about trying to persuade somebody to do something.
[00:23:25] I mean, that choice really should be left to them. Everything we know about consent from other areas of life is directly applies here. So if. If I'm trying to get you to do something, I will probably be manipulative. That's just where that's gonna go. But if instead of that, I'm like saying, look, let me make a case for this approach to it.
[00:23:44] You, you do. Do what you want. Here's what I've got as an option. And it's all good. No hard feelings either way, which is hard for helpers because I think we get a bit of the savior complex. We get a bit of the I, but I have to help them. And if I don't. If they don't get help, then they're gonna suffer and [00:24:00] suffering is not okay and has no place in the universe.
[00:24:02] And, but you know, my colleague Will Carlos had a line where he talks about the helper's paradox that he came up with. And the helper's paradox says that the more you need to help somebody, the less helpful you are. Right? The desperation. To, to help somebody actually undercuts your ability to help them because now they can feel that you wanna change them, that they're not okay the way they are, and now some part of them resists and you, you get kind of needy and leaning on them.
[00:24:31] And so then you can't be, you can't be ethical if you're coming from that place.
[00:24:38] James Marland: Woo. Well, was only one question per, per element of the model. So, I feel like it's been very, very useful, very helpful. I hope it helps the audience understand how marketing can be. and not icky. Tad, what, where can people find you? What do you offer? Can you [00:25:00] talk ab you talk about your your monthly chat sessions?
[00:25:04] One's coming up soon, I forget what they're called.
[00:25:07] Tad Hargrave: Yeah, my open office hours. If you, yeah, if people are on my email list, they find out about it. So if you go to marketing for hippies.com, join the newsletter. There's also an ethical marketing starter kit, which goes over the seven fundamentals and a bit more detail. With some additional content, little workbook.
[00:25:23] But yeah. And if, then if you want to just see what it's like to be coached by me, maybe, maybe I'm just good at talking and not helping. That could be true. That's possible. So but I've got open office hours and if you're on my email list, you find out about them. And they happen every, about, every six weeks these days.
[00:25:39] Yeah. So those are available and yeah, that's me.
[00:25:42] James Marland: Yeah, yeah, definitely check out Marketing for Hippies, I believe it's dot com. And the links will be in the show notes. And if you wanna see office hours and just kind of listen in to Tad, you can sign up for his email list and then do the. The, the, the starter kit as well, which [00:26:00] will go into detail, more detail.
[00:26:01] This is, this piqued your interest is really, there is a whole lot more and it's all worthwhile. So tad thank you so much for joining us and being very, very generous with your time.
[00:26:12] Tad Hargrave: Well bless you. It's very kind of you to have me and thank you for the good work you're doing, helping all the people who are helping us. 'cause it's, I think, you know, the reality is. There is so much emotional suffering in the world and most people will never, ever get the help they need. That's, that's the, the hard truth of it.
[00:26:30] And one of the things that makes it more likely that people get the help they need is therapists being better at marketing, you know, and figuring out their stuff so that people even know they exist and they have a chance of finding a therapist who's actually a good fit for them. 'cause we've all probably, if we've hired a therapist, we hired people who's like, oh, this is not a fit.
[00:26:51] The better you get at marketing, the more likely it is that people who are perfect for you sign up and then they get the help they actually need. [00:27:00] Versus when our marketing is meh, we get clients where we're not lit up and they're not lit up and, and everybody loses. But if we get better at sharing our work then the people who are suffering.
[00:27:12] In the exact way that you like that with the issue, you know, you can help people with. They find you. We all have friends and we've known people in our families who suffered terribly and died with the suffering completely untouched. And we all probably have had the experience of, or seen somebody who found the help they needed and it totally transformed their life.
[00:27:35] But people finding out about that, that's marketing. Yeah, this is, this is not just important for your business, but I think it's important for the, the world. People are needing a lot of help. People are real hurting and it, and it, this is not gonna get better anytime soon. The distress is on the rise and you know, bless everybody out there who's listening to this for, for doing what you can about [00:28:00] it.
[00:28:01] James Marland: said listeners, it's now time to fall in love with your marketing and, and not feel icky about it, but really learn how to do it right, do it ethically and do it well and put your mission in motion. We will see you next time,
[00:28:20] As we close out the show, I wanna thank our pro-level sponsors of scalingtherapistservices.com. We have Ray at Humor Speaks, RevKey, Practice Collab, Arc Integrated, TheraSaaS CRM, Guest Compliance and Consulting LLC, Private Practice Elevation, Freedom Business Solutions, Bosco LLC, Profit Comes First, River Street Studios, Wealth and Worth Within, Therapy Flow, Course Creation Studios, and of course, we thank our listeners.
[00:28:54] Hey, if you're looking to solve your therapy practice business bottlenecks, head over to [00:29:00] scalingtherapistservices.com for trusted business solutions. We'll see you next time.
