Room recording - Apr 2, 2026 (Captions)
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[00:00:02] Christy Pennison: I do think that sometimes the group can help you. When we're talking about when to stop and when to keep going, and how to readjust expectation. A group can either help push you or they can bring perspective to help you problem solve. Is this something at this point I need to let go of. Or change or keep pushing
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[00:00:31] James Marland: In this episode we're talking about when you did everything right, you had a plan, you filed that plan, you took action. And then it didn't work out, or it didn't work out as you expected. So what do you do? Do you keep going? Do you let it go or do you do something else? In today's episode, I am so thrilled to be joined by Stephanie Korpal and Christy Pennison from the Practice CoLab. And [00:01:00] we, we just have an honest conversation about our expectations, about our plans, about discouragements, but also how to make better decisions when things aren't working.
[00:01:12] And, and what do you do? I know you're going to get a lot out of the episode and from their wisdom in working out the practice CoLab, before we dive in, if you are feeling stuck right now and you've paused on something that matters to you, I want to give you a resource, uh, Sometimes we get stuck and we're not sure how to proceed, and then we pause, and then it gets easier and easier to stay stuck. And if that's where you are right now, I want to give you the free resource, the Unpause Playbook. This will help you regain your clarity and start taking steps towards your mission.
[00:01:48] Just go to course creation studio.com/unpause and then you can start, um, unpause and move forward again now to the show.
[00:02:03] Welcome back to the Scaling Therapist Podcast. I'm your host, James Marland.
[00:02:08] This is the show where I help you take your ideas to impact today I have two guests with me, Stephanie Korpal and Christy Pennison. Hello.
[00:02:18] Stephanie Korpal: Hi James.
[00:02:20] Christy Pennison: Well, thank you. I.
[00:02:23] James Marland: Welcome. Yep. Yep. And uh, they're from the practice CoLab and they are near and dear to my heart because they are helping other practice owners grow and scale and. Doing it in a group environment because I know personally if I don't have people supporting me, if I don't have people speaking into my life, if I don't have people, telling me the truth, when my brain is telling me the doubts that I struggle and I tend to wanna give up.
[00:02:49] So anyways why don't you tell us, uh, a little, like briefly about the practice CoLab and then what is coming up for you on, I believe April 29th.
[00:02:59] Stephanie Korpal: [00:03:00] Sure. Yeah. Sure.
[00:03:01] collab the practice collab is a space Christie and I designed, ooh, several years ago now. Probably not wanting to admit how fast time is going, but just understanding exactly what you said, that a group space is a. necessary, necessary, we believe to success for
[00:03:20] to reflecting back to you what your growth has been, what your strengths are, but also bouncing off ideas and brainstorming and things like that.
[00:03:28] So we've designed spaces various spaces for group practice owners to be together to. another, that one another, work alongside one another, ideate together and things like that. So we have two primary offerings and then kind of an ancillary offering that we do depending on schedules. And those two offerings are one, a collaborative cohort, which is a weekly meeting with other group practice owners where. either take time
[00:03:52] We will either take time to cowork, you know, we help PE keep people accountable for their own to-do lists that a we all know as a business owner, [00:04:00] often go to the wayside because other people need you. And there's just constantly a new thing that has to take priority. and so we do
[00:04:05] Um, and so we do that and then we get to do that in a space where we can quickly brainstorm about how to overcome a hurdle before digging into.
[00:04:12] The to-do list or things like that. And then we also have what is coming up that you referenced on April 29th, which is our collab lab, and it's our version of a conference. differently we do differently than most conferences is we cut this amount of speakers and sessions very low, implement we implement right after the speaker delivers their expert information because we all know how exciting and inspiring those conferences are.
[00:04:40] And then at the end. shot, Our brains are shot, zapped. is zapped. And so putting into practice all of those immediately a available wonderful ideas so so hard. So conferences going to conferences ourselves and recognizing how badly we wanna use that information that we had the wonderful privilege of receiving, something wanted [00:05:00] to do something where in the room with the expert.
[00:05:02] In the room with other group practice owners that can help you tailor it it and tailor it for your own individual practice. do We wanted to do that. So that is the collab lab, and that's happening this year, through April 29th through May 1st in St. Louis. We also keep the group really small, about 25, 26 attendees, so people can also really get to know each other because I'll I'm getting long-winded here.
[00:05:24] I'll wrap it up soon. But believe believe in many turning as many of these relationships into. close Really close colleagues, friendships, things like that where you can go from emailing somebody to maybe just picking up the phone and saying, with this just happened with one of my employees, or Would you give so and so a raises or, my landlord just said this, and you don't have to wait a couple weeks to get on somebody's calendar, because these people have become really trusted confidants and friends
[00:05:54] Christy Pennison: Yeah.
[00:05:55] Stephanie Korpal: yours.
[00:05:56] James Marland: Yeah. Well, I was gonna say, I have notebooks full of stuff that I don't use. [00:06:00] Like
[00:06:01] Stephanie Korpal: Yes, exactly.
[00:06:02] James Marland: I spend thousands of dollars going to conferences, meeting people, taking notes, getting handouts, going to links. And then, then I rush back to home and pick up on the things that I had to put down
[00:06:19] Stephanie Korpal: exactly.
[00:06:19] James Marland: to the conference and I'm already behind.
[00:06:22] And then, whoa.
[00:06:23] Stephanie Korpal: Mm-hmm.
[00:06:23] James Marland: It's like a month before I remember any of it. If I do any of it at all. Is it, was that what you were gonna say?
[00:06:30] Stephanie Korpal: Yes,
[00:06:31] And then yes. And then to that point, you know, by the time you do pick it up a month, um. Your inspiration your inspiration has also waned a little bit. Your energy to implement diminished, so diminished, so we that's the other thing we really like about having the experts in the room when we're implementing, is you can just carry that inspiration and energy just you and just dig in immediately.
[00:06:53] James Marland: so that's, uh, that's coming up. There'll be links in the show notes and, uh, we'll talk about it at the end of the show too. So
[00:06:58] Stephanie Korpal: Great.
[00:06:59] James Marland: what we're gonna [00:07:00] talk about here today is the topic is gonna be on expectations and when, when things aren't turning out exactly as you. As you wish desired or thought they would.
[00:07:12] And do you continue? Do you pivot? Do you adapt? Do you drop it? What do, what do you do when things aren't working out? And I was, I was telling, uh, the ladies here, you know, things with courses have not worked out exactly as I expected when I got into it 3, 3, 4 years ago. Everybody was making a course.
[00:07:33] People were writing books on courses. There were ads, like you could make money easily, you know, easily doing courses. And I was like, therapists have information. I know how to make courses. I'll teach therapists how to make courses, and I've done that a little bit. But as the market adjusts and information becomes cheaper and cheaper and cheaper with AI and, and YouTube and all these other [00:08:00] things.
[00:08:00] Not everybody wants to invest, you know, three, six months making a course and, and doing that. They just wanna put in, how do I do this in ai? And they'll get 80% of the way or 70% of the way and then try to launch something. And so anyways, that's been my experience and so things have not quite turned out.
[00:08:20] As expected for me, and I'm wondering if you felt that way with, uh, some of the initiatives that you've put forward, and then what do you do about that? Let's just have an honest conversation about when things aren't turning out as expected.
[00:08:34] Stephanie Korpal: Mm-hmm.
[00:08:35] Christy Pennison: Yeah, I mean, I don't know about y'all, but like even you said James, I mean, I feel like this is the story of my life. If there's one thing that I really wish that I could continue to learn how to do better and maybe I haven't proven on it, it's how to. Adjust expectations because I'm somebody I don't know about y'all.
[00:08:52] Oh, I think y'all both the same. Like when I see a vision of what can be. Then I'm like, okay, this is what should be [00:09:00] like this is how it's gonna happen. And even in our team, and even as me and Steph, when we first even started the practice collab, we were pretty intentional. We went to a retreat.
[00:09:08] We like really wrote down some of our ideas. We like mapped out a whole like 10 year plan, five year plan. I don't even know if we've revisited it since then. Maybe once. We, I think we did it the next year. We did do some goal setting stuff, but you know, where things are even at now for that.
[00:09:27] And then also, I just even think, I know for myself and my counseling practice things just have, are very different and sometimes in a honestly very good way. And then there's some ways that it just didn't. Materialize or grow in the path or the rate, or the way that it, in my mind, it should have went.
[00:09:47] And so I know we were talking before we pushed the recording button. That. I think one of the hard things is always wrestling with expectations. I don't know about y'all, but expectations of myself. Like I will start a [00:10:00] week we'll even go to the micro, I'll start a week and I'll be like, okay, I'm gonna do this.
[00:10:03] It's gonna be great. Woo. And then like by the end of the week, I'll been what actually did I do? Or wait, did I
[00:10:09] James Marland: Mm-hmm.
[00:10:10] Christy Pennison: those things on that list? And I mean, I think I've gotten a little bit better with sure that I'm like. Being with the realm of possible on a week. but it's still hard.
[00:10:19] And I think it's, I think it's a hard thing. We talk with group practice owners all the time and you know, I think this is one of the biggest struggles is because again, the expectation of even I'm gonna implement this and it should yield this,
[00:10:34] James Marland: it'll turn out perfect. It'll turn out exactly how I want. And I think part of that is because. Most entrepreneurs, like business owners they're fairly high achieving. They're used to success.
[00:10:48] Stephanie Korpal: Yes,
[00:10:48] James Marland: used to getting the a, they're used to being, if not the smartest person in the room, among the smartest, most educated, well-trained person in the room.
[00:10:56] And so you expect the a, [00:11:00] right. You expect to be not perfect, but close to perfect. And then when things get sidetracked or things don't turn out. As expected. It's re, it's kind of, it's kind of devastating. Like I feel
[00:11:14] Stephanie Korpal: Mm-hmm.
[00:11:14] James Marland: really discouraged when I, I've had those planning meetings, you know, oh, I've written out, I have my 10 year, five year, one year vision.
[00:11:23] I have those things written down and then when they don't quite work out it's really discouraging. Have you seen that in well in yourself or practice owners?
[00:11:33] Christy Pennison: a newsletter about this at, launched yesterday to our people actually. Really? You did. You're like, I got in this meeting. I'll let you tell it.
[00:11:42] Stephanie Korpal: Yeah, I mean James, we were doing just on Tuesday with my leadership team. We did, um, our quarter two goal setting, which obviously includes quarter one reflecting. And so in preparing for the meeting, I dug into the numbers and I was looking at our goals, and I just felt really bummed out about [00:12:00] what quarter one did not. that we didn't hit this, we didn't hit this, and not all of them were numbers things. Some of them were like hardcore, yes or no. We did not do it. And there was no reason to not do it. And so I was asking my leadership team to reflect on what they thought went well and they named things that we did that I completely forgotten about, or things that I didn't really let quote unquote count.
[00:12:24] And I think to your point about high achievers, and this is what I wrote in the newsletter, is we're very good at moving the goal posts. When we decide we've failed. And so to a certain degree, I think there are some of us that can set us up for never waiting or never achieving, because as soon as we get close to something, or as soon as we do achieve something, we have the next thing set. And so it's like, well, I haven't achieved anything 'cause this next thing is here and that's not accomplished yet. So. I feel like I experience that all of the time, I think the hard, another hard thing that comes from that is [00:13:00] understanding when to keep going and when to be honest and throw in the towel.
[00:13:03] And that's a really hard question to ask, and it's really hard to figure out what data you need to use to make an answer. I think.
[00:13:13] James Marland: I'm thinking. So I'm thinking because as we talked about, you know, courses haven't quite. Matched what I was expecting. I see the need in the world, how there's not enough therapists to meet every single need, and that, you know, video, audio and internet type of communication can supplement the good that is done in the world and that.
[00:13:38] The lo uh, it removes the barrier of location. So in my mind, oh, video and stuff, we'll get, get a bunch of experts and we'll change the world. You know, that's, you know,
[00:13:48] Christy Pennison: Yeah.
[00:13:48] James Marland: sky and, but it hasn't quite materialized. And so when you're saying, well, what do you do? Do you pivot? Do you, what data do you use?
[00:13:58] [00:14:00] That. I'm just thi I'm, I'm noodling on these things for myself.
[00:14:04] Christy Pennison: because I think, you know, I'm in a, we're our practice in a different part of the world is going through some questions about a location that
[00:14:11] up almost three years ago and we went all in. And so I think when you are evaluating when to let go and when to keep moving forward, I'm always a person, James, that I'm like, I wanna give this enough time.
[00:14:23] 'cause I do think you have to give things time. To really learn this feasible? And I think also is there, is the market the service that I'm trying to provide, especially in service, but even in product based industries, right? Like is the service I'm trying to provide, there a market demand for it? Can we also sustain this service? And in anything that you're trying to do the first time outta the gate, you really have to test it. We were talking before the record button was pushed about like almost failing fast. But I also think failing forward, and I even don't even like the word failure because I just [00:15:00] think it's a tried.
[00:15:00] I just, I tried and you know, and I think if you try more than not try, you're doing more than most people you know what I mean? I'd rather
[00:15:07] James Marland: Oh yeah,
[00:15:08] Christy Pennison: out than to have never tried before.
[00:15:09] James Marland: I read a,
[00:15:10] Stephanie Korpal: Well, and I think that's an entrepreneurial mindset to adopt, right? If you are truly entrepreneurial, you will fail. it's true.
[00:15:17] part of the equation. if you aren't failing, you're maybe not. Trying enough, you know, you're not aiming Yeah. you're not setting your sights Well,
[00:15:28] I heard somebody say that once.
[00:15:30] Um, as a grant writer, they're like, if you have a 95 or a hundred percent as a grant writer, And that has stuck with me even 10, 15 years later. And I think that can apply to entrepreneurship too. You need to be trying things. So I do like that
[00:15:46] James Marland: I love it. It's like little ex uh, instead of failures, I've tried to use the word experiments, like I have little learning experiments and then taking the data. From those experiments. I think one of the things I [00:16:00] struggle with is like, I want, I want it to be perfect. Like I don't do the minimum viable product.
[00:16:06] I do the, we're, we're building it out create a webpage and an email list, and a podcast, and a workshop and all these things to support the one product. And then when it doesn't work, I have all this invested in it. And then I, then it's like, well, do I keep going or do I stop?
[00:16:24] Because I, I've, I've not made a minimum viable product. I've made whatever the opposite of that is. And, and now, now it takes too long to put into practice. You don't, there's too many steps. It's hard to move. It's hard to get data from it. So yeah, like that.
[00:16:41] Stephanie Korpal: Well, you may be tired of the idea without having enough wins to keep you going with those last pieces.
[00:16:46] James Marland: Which brings us back to doing things in a group. Right?
[00:16:51] Stephanie Korpal: Yes.
[00:16:52] James Marland: That's,
[00:16:53] Stephanie Korpal: Mm-hmm.
[00:16:53] James Marland: brings you back to.
[00:16:54] Christy Pennison: I, listen I was running today I I went to the gym and I run and Steph knows this about me. I running's not [00:17:00] necessarily my thing. You know, Steph can. Oh Lord. I mean, Steph can run and listen. It wa we had a time cap on this workout, which means that if you're not finished with this set of workout that you're supposed to be doing, by the time it hits a certain number, then you need to stop. But the girl that I was working out next to, her and her little team, now I was on a team with an invisible person. Right. But they were gonna keep going even after the clock stopped. And so that means that I was gonna have to, if I wanted to do what they were doing, I was gonna have to keep.
[00:17:31] but
[00:17:31] James Marland: Hmm.
[00:17:33] Christy Pennison: it, I'm like, I'm gonna keep going.
[00:17:35] And the reason why I tell this story is whenever you're talking about the group, like I do think that sometimes the group can help you. When we're talking about when to stop and when to keep going, and how to readjust expectation. A group can either help push you or they can bring perspective to help you problem solve. Is this something at this point I need to let go of. [00:18:00] Or change or keep pushing because I can think about the situation I'm in right now and I've got group think I've gotten advice from whether it be people that are on the outside, people that are inside, people are all around. And I think when you have more people that can help you 360 view something so that you can make a decision. That also kind of helps with you adjusting those expectations and one of, one of the things I'm learning in this season is sometimes you have to let go of things to be able to be open to other things. You know, we can't always hang on and then, you know, let go at the same time, like sometimes we've gotta let go so that we can have both hands wide open for what are the other opportunities that we may be pulling costs. Being pulled in the direction of serving. And I know James, your heart is around service and impact. And so, and I think, you know, ours is too, whether it be servicing our communities through mental health services or servicing the group practice owners that [00:19:00] are servicing their communities this very important work that in my mind is life changing. And I think. Being in a group does help you keep going through the hard, like my running today, or it helps you evaluate, what is the best time, is best use of your time, energy, talents, creative resources. 'Cause sometimes if it's in a thing that has already reached its time limit, you can. Expending that time and energy and resources into something that actually could be redirected, that would actually help you grow and actually still meet, reach your original mission and vision of what you wanna do, but just in a completely different way.
[00:19:39] James Marland: It's a opportunity cost. Like if you keep dumping into something that's not producing you're not only underperforming on what you're putting your energy into, you're also missing out on the things that you could be putting your energy into.
[00:19:54] Stephanie Korpal: Right.
[00:19:54] James Marland: uh, uh, I love the gym example because I've been going to, I've been going to Planet [00:20:00] Fitness since, uh, January, so it's like my first time joining a gym.
[00:20:04] We've been, my wife and I are going, and, uh, when I see the regulars, it's like, all right, yeah, we made it. There are people I know from the community. I don't even necessarily have to talk to them. But we celebrate being, you know, doing the hard work together and we kind of, you know, hi. You high five from a distance, they're like, all right, you know, good job.
[00:20:28] Keep, keep it going. And I think, uh, working together with other entrepreneurs is sort of like going to the gym together, supporting each other, and encouraging each other. It's so hard, if I didn't have some of that, I don't know if I'd wanna go back to the gym or do the hard things in business.
[00:20:47] Christy Pennison: Yeah, so true.
[00:20:50] Stephanie Korpal: definitely. I mean, feeling like part of a cohort, feeling like part of a group. Even to your point James, if even if you're not, you know, going to coffee afterwards or even if you don't know [00:21:00] everybody's name that's there, you recognize people and you give them a smile or a little high five or not, and you do start to feel that sense of belonging.
[00:21:10] You start to feel that sense of motivation. You feel that sense of. gonna go ahead and try here. And I do think in entrepreneurial life, no matter what sector you are in, that exact thing plays out too. So Knowing people who know your business, knowing
[00:21:26] Christy Pennison: people where you know their
[00:21:27] Stephanie Korpal: business.
[00:21:28] people, knowing what your goals are, what your fears are, what your strengths.
[00:21:31] And weaknesses are, can help you with what Christie was talking about, that just honest evaluation. If it is time to consider your off ramp, people can tell you, you know, I know your passions here. You probably should just keep going. Let's see about maybe tweaking something or Christie, I think that was a great thing.
[00:21:48] What do I need to let go of? Both hands are wide open for the next opportunity, but. As an entrepreneur, when we have an idea, it's usually something we're passionate about, and so it can be just sometimes too [00:22:00] emotional to let go, but if people can help us zoom out, we can sometimes find a new place to go with that emotional passion.
[00:22:06] James Marland: So what I, what I wanna do here is give everybody an opportunity to say, give some advice to the person who's listening who's wondering. You know, things haven't gone as expected. What do I do next? And just what advice would you give to somebody experiencing that problem? And we'll start with Stephanie.
[00:22:27] Stephanie Korpal: Yeah, I think, you know, I, I go to pretty much like the black and white, so say, I think Chrissy might laugh, but definitely look at your numbers. You know, are you being honest about it not working? Because some people think things aren't working and actually it's quite okay. It's not. Again, just not working the way they wanted it to. Um, but then I think setting and white maybe numbers, goals around, okay, for the next three months, six months, et cetera, this is what I'm going to do and the needle needs to move in this way. not, I will evaluate it [00:23:00] again or I will let it go. But I think sometimes people try to figure out how to let things go just by intuiting it, and instead, if you put an off ramp.
[00:23:09] Plan or an off ramp evaluation plan in place that can help you get to the point of being able to know if it's time to let go or not, instead of just deciding if you're ready, put actual things in place that you will know it is time or not.
[00:23:25] James Marland: Excellent, Christie.
[00:23:28] Christy Pennison: Yeah, what, I'll just piggyback off what she said. I think, I mean, you do gotta look at the data and the numbers. I mean, it always tells. A picture and, but you also need, I think, the outside perspective to look at it with you. I really think about that. Because I think about one of the hard decisions we're making in this season.
[00:23:46] Somebody helped me start looking at this even last year, right? And then I've had people that have witnessed it along the journey. And so I like what Steph's saying in my mind, what it went to is like almost have if then scenarios like, if [00:24:00] this doesn't change in this amount of time, but we've done this, and this, then I will do this. Or in a positive way if we're able to do this, and this. Then, and we see that growth, then we will continue going. So I think you really have to almost have these like scenarios because none of us have a crystal ball. You know, and that's one of the things that I think is misconceptions about, you know, one of the things that I've learned being an entrepreneur that I did not know before is that, you know. It's always gonna go differently than you imagine. You know? It's just, you still need to hold the vision of what you wanna achieve, the mission of what you wanna do. And I mean, even for us, you know, whether it be the practice collab or our individual practices, there is a clear vision and there is a clear mission, but it's just kind of like your GP. You can get to somewhere in a, like a lot of different ways. One might take you a longer route, but you'll avoid maybe all of this traffic back up. You [00:25:00] know, one might get you there quicker, but there might be a pothole that you run into, like I did last night with my car. Okay. And then you lose two tires and you gotta sit on the side of the road.
[00:25:09] I mean, it just is what happens, you know? And but I'm just using that
[00:25:13] James Marland: Well, there's speed bumps, there's bumps. Things don't always go as planned.
[00:25:16] Christy Pennison: there's gonna be, there's gonna be bumps, but you need people, this goes back to the people, get people around you that have seen your journey and can honestly,
[00:25:27] Stephanie Korpal: Yes.
[00:25:27] Christy Pennison: speak from a position to help you figure out where you, which route you wanna take.
[00:25:31] And s and essentially, but I do think I heard this from somebody recently, and it stuck out to me because I said, there's a lot of people that have opinions and you have to be careful. Of who you're taking advice from, especially when you're making decisions about your organization, your business, the thing that you're wanting to do, and you really wanna make sure that you have people that have either witnessed it. Like that are side by side walking with you or that they've been there and they can look back and [00:26:00] say, here's some things you might wanna consider. But I just am one that like, I always wanna get a 360 view of something maybe because I think once I make a decision to let go of something, I'll have peace about it. 'cause I know I've looked at it at every angle. And also I'm one that like, okay, how long do I wanna commit to this? To where I know that I can let it go and know that I tried. You know what I mean? So I think there's that's different from everybody. So you gotta know yourself too. But I will see people, you know, it's that sunk cost fallacy, right?
[00:26:33] Where we pour so much into things. And you were saying this
[00:26:36] James Marland: Oh yeah, I got it.
[00:26:38] Christy Pennison: you hang on so long that it's actually not serving you or serving the people you're trying to serve. And I think that's where you really have to kind of do that deep reflection and give yourself sometimes too, like sometimes I wanna make a decision tomorrow, and sometimes I just have to remind myself, no, I need a bigger window of time before I really make a [00:27:00] decision in which direction to go.
[00:27:02] So I know those are maybe not as. Step steps, but that's where my brain goes when I
[00:27:07] James Marland: It's perfect. Yeah, I was, I was thinking about, you know, everybody, you said a lot of things that did reverberated in my brain. But if somebody gives you an opinion, but they're not investing either money or the relationship, or they're, um, what's that called? when you, the word is missing.
[00:27:27] Like their not their relationship with their interaction with other people that, oh, it's killing me.
[00:27:35] Christy Pennison: Okay. Happens to me every day, James.
[00:27:37] James Marland: it's, it their reputation. That's what I mean. They're not their reputation. They're not investing oh, I believe in you. I'll send out this email to my friends about you. If they're not doing any of that.
[00:27:50] Then they're just giving you an opinion and you, they, there's no weight behind it. There's, they're not risking anything if they're saying Do [00:28:00] this or do that. and, uh, so okay, let's see if I can wrap mine up. I would say, what I've been doing is evaluating my activities, because sometimes I do activities that feel good, but don't get me to my goal.
[00:28:17] And if your goal's big enough, you can't do some things. There are some things, as, as you said, you gotta put 'em down
[00:28:24] Stephanie Korpal: Yes.
[00:28:25] James Marland: forward. And if you're, if you. Our continue to do the things that won't get you to your goal, you're gonna take a lot longer, or you might not end up there eventually and you can shrink the time.
[00:28:39] It's, it's, it sounds so simple, but you can shrink the time it takes to achieve your goals by doing the right things, by having a big goal that make sure those little things aren't even a possibility. Like I, I'm not gonna do those things. And for example. I like to create content, but I don't have to post my own social media.[00:29:00]
[00:29:01] You know, I love to, I love to create blogs and newsletters, but I don't have to input those newsletters into my email system.
[00:29:09] Stephanie Korpal: Yes.
[00:29:10] James Marland: I am doing the, the important things, and if my goal's big enough, I'm going to find ways to either delegate or drop those things, those activities that don't work. And,
[00:29:22] Stephanie Korpal: Because you're just hyper attuned to reaching that goal, and so you become relentless in its pursuit, which means you're probably unapologetic about getting rid outta the
[00:29:30] James Marland: yes.
[00:29:31] Stephanie Korpal: need
[00:29:31] James Marland: Yeah, you can only say yes to so many things. Uh, this, this was from the book. Time is a tool, or Time is a tool from Benjamin Hardy. He's, the 10 x is easier than two X Guy. And the science of scaling. My next book is gonna be The Science of Scaling that I read on the Treadmill. But anyway,
[00:29:50] Stephanie Korpal: Okay.
[00:29:51] James Marland: I listen to, it's hard for me to read.
[00:29:53] So let's, uh. It's been a wonderful, honest conversation. I hope people have gotten [00:30:00] some, some tips from it. Uh, why don't one of you tell us about, uh, the, the wrap us up with, uh, the practice CoLab and, and the, um, the conf, well you don't call it a conference, the anti conference, I don't know what you call it coming up.
[00:30:15] Stephanie Korpal: Yeah.
[00:30:17] Christy Pennison: Yeah.
[00:30:18] Stephanie Korpal: Yeah, so, um, our offerings are on our website, www.thepracticecollab.com, but we do have just a couple tickets left for our St. Louis collab lab, which starts with a welcome dinner on Wednesday, April 29th. And then the conference days are Thursday, April 30th, and Friday May 1st we go nine to five.
[00:30:38] Thursday, nine to four, Friday. like I was saying earlier, it's a small group. We cap it at about. 28 people and we've got an awesome speaker lineup this year. Um, it is in the Clayton area of St. Louis, so all you have to do is Uber to your hotel and then everything is walkable from there. Hotel [00:31:00] to the welcome dinner, to the conference center, to dinners.
[00:31:03] After that, there's cute restaurants and cafes and for the runners of the group, very cute neighborhoods to run through, and we just really like it. Um, obviously we're probably biased, but we do get incredible feedback at the end of it just because of how it's built with that slower pace and that implementation period.
[00:31:23] And then it also just seems to attract people that just kind of vibe. On that same
[00:31:30] Christy Pennison: Good humans.
[00:31:31] Stephanie Korpal: oriented to yes, good humans that are just orienting to being cheerleaders for one another. True help, true support. It's constant like, let me just go ahead and send you this resource. Lemme go ahead and do this.
[00:31:44] People, I'll pay you for your time. No, let me just go ahead and send it to you. So it's very open-hearted, environment that we couldn't be more excited to have upon us in just a couple weeks.
[00:31:57] James Marland: Perfect, perfect wrap up. So all the, [00:32:00] all these items will be on the show notes and I will work hard to get this out a week or two before the 29th. I get to do, I do all my editing, so I decide when I do it. So it's, I didn't do all my editing. I have given away my social media and my blogs and my newsletter, so you can pat me on the back for that.
[00:32:20] I, it was a, it took three years,
[00:32:24] Christy Pennison: It's
[00:32:24] James Marland: but I did it.
[00:32:25] Stephanie Korpal: you,
[00:32:25] Christy Pennison: to let that stuff go, James.
[00:32:27] James Marland: I did it.
[00:32:27] Christy Pennison: thing too. Sometimes it's not even letting go of a big project. Sometimes it's just letting go of small things that we really could use support in, and it's let somebody help me.
[00:32:38] James Marland: Well, yeah, if you hire somebody who loves to write, they will do a better job than you do who you might not love to write. Anyway, we could go on and on. But
[00:32:48] Christy Pennison: another podcast
[00:32:49] James Marland: it's another podcast. So, okay. So thank you. Thank you so much for being on the show. It was wonderful having you on.
[00:32:55] Stephanie Korpal: you. Good to see you, James.
[00:32:58] Christy Pennison: Yes.
[00:32:59] James Marland: [00:33:00] And okay. Listeners, uh, this is you've heard from the experts that not everything goes as planned, but it's easier to do these things in a group. So I, I encourage you to find your connection, find your group, and put your mission in motion. We'll see you next time.
[00:33:18]
[00:33:22] James Marland: I think one of the most helpful reminders from this conversation was the, the part that just because something isn't working, just because it doesn't. Go as you expected. It really, it doesn't mean that you're, you failed. It means you've learned something and you're growing. And sometimes this means you just gotta take a different approach or a different timeline or as we talked about, having the, the courage to let something go so that you have the space to make, to prepare yourself for what only you can do or what you can do the best.[00:34:00]
[00:34:00] I want to thank Stephanie and Christie so much for being here. Uh, I had a blast. We had a, I had a great time with this conversation. It was just so nice to have this, um, this experience with you, and I know it will help some of our audience members who are struggling with the exact same problem. This is, this is really something that we all wrestle with from time to time as we try something new and as we do our little experiments in the world of business.
[00:34:28] If you are stuck right now, if you're second guessing yourself, if you're unsure, if you should continue, I wanna encourage you to go grab the unpause [email protected] slash unpause, It will give you a clear path forward for your next steps.
[00:34:48] A. As we end, I want to thank you so much for being here. Thank you for showing up. Thank you for serving and doing what you do to help other people, and thank you for keep [00:35:00] taking steps to put your mission in motion. We will see you next time.
